The Beauty of Less

Oats are renowned for their skin-soothing properties. We choose organic because care begins with how they’re grown, long before they reach your skin.

Simplicity only works when the materials are as good as they can be.

Discover the research behind our choice, and why reducing pesticide use matters to us.

RESEARCH

T H E  F L Ō E  S T O R Y

F L Ō E is an independent oat soap studio founded by Alice Davies in the South Downs, East Sussex. 

Each bar is blended and poured by hand, with a rounded shape made to sit comfortably in your hands.

A belief in simplicity guides every choice, from organic ingredients to thoughtful packaging. We care about where our materials come from and the purpose they serve.

Our name comes from the floe: a sheet of floating ice, shaped by nature. Simple, elemental and quietly beautiful.

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